Clearlight Saunas International
2021 - current

Global Senior Graphic Designer
Clearlight Saunas is an Infrared Sauna and wellness solution company with offices in the Northern Rivers of NSW, and Hamburg in Germany. Being the only designer in a global company running a lead generation sales model across 6 sites (AU, NZ, UK, EU, DE, IE) means my workload is incredibly varied, as I engage with all departments on a daily or weekly basis.

I design and deliver anything from wireframes for landing pages (Webflow), through to creative assets for tactical campaigns, paid and organic social and eDM assets. I create all concepts and art direct our 3D Renders of the sauna lifestyle images in collaboration with external 3D artists. And finally, I look after all internal and customer-facing collateral such as price lists, product spec sheets and user manuals, for our global markets.

Alongside the Clearlight brand, I have played an integral part in the development of a new sister brand that will launch in Q4 of 2024, which will also sit in the Health & Wellness vertical, and complimentary to the Clearlight brand. As we near launch date, I am the brand guardian for all collateral and digital channel assets.

Hello Again
2020 - 2021

Web design, UX + UI.
Hello Again is a small team of talented developers, technical gurus, project managers, and musicians! For just over 15 months, I was responsible for the design of websites, bespoke platforms and clickable prototypes for small to medium businesses, startups and scale ups, working very closely with a small team of developers on every project. We also conducted Lightening Decision Jams for clients, and the highly effective 4 day AJ & Smart Design Sprint, for which I have a a certification to facilitate.

TripADeal
2017 - 2020

Senior Graphic Designer
I was responsible for the major overhaul and elevation of the brand’s look and feel across all Print & Digital marketing channels, creating and implementing a set of robust design templates for all print ads, social media assets, website assets and eDM templates (HTML, CSS and Mailchimp).

I managed the design and production for the collateral for TripADeal’s inaugural national Roadshow, plus all internal comms for employee onboarding, and other ad hoc tasks.

UX + UI Design.
Collaborating cross-departmentally, I audited the business’ entire suite of email campaigns and customer flows: mapped customer journeys, updated all email comms to reflect best practices, crafted custom templates for brand consistency, and conducted testing and final delivery to the SalesForce CRM & Autopilot.

I was responsible for creating landing pages for Marketing Campaigns using custom HTML/CSS, or Instapage, as well as wireframes and clickable prototypes for a re-skin of the old website.

Jack Media
2015 - 2017

Graphic & Web Designer
Jack Media is a performance marketing agency providing qualified customers to clients in a wide range of industries. I was responsible for designing and producing all assets for landing pages and eDMs for lead generation campaigns, creating user journeys to drive engagement and conversions. Initially the development was outsourced to developers offshore, and eventually the production was brought in-house, using the powerful Instapage platform. I also wrote the occasional blog article for campaign landing pages.